Ratings: itv2's Survival of the Fittest launches with strong audience figures.

itv2's new reality series Survival of the Fittest got off to a strong start last night, attracting just under one million viewers.

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Whilst the figures are way off Love Island's, they're on par with audience figures achieved by Channel 5's Big Brother, which of course has a long history.  It also put Survival of the Fittest way ahead of E4's Celebs Go Dating by 2 to 1.

Elsewhere, Call the Midwife was the top rated show of the night with a massive 7.8million tuning in. Dancing on Ice was behind on just under 5 million.

Survival of the Fittest continues tonight on itv2.