Upcoming popstar Rika releases new track, The Others.
Rika is not your average pop singer. Of multicultural Indian and Serbian heritage, she is also every inch a modern young Londoner. Confident and determined, she boldly fuses her personal history with the thoughts and concerns of world events happening around us to produce powerful narratives on love, life and meaning in the world.
Now Rika takes the synth-pop route with her new single “The Others” the video of which combines lush dark pop with tropical visuals “I knew that this song was my next release as soon we pencilled the track,” says Rika, explaining “The Others” (co-written by English artist Karen Harding) is about finding true love and why that one person is meant just for you. “It’s about having that special person in your life and how they’re ‘nothing like the others.’ It’s very sweet sounding.”
The vibrant, tropical-themed music video showcases Rika playing a video game where an animated version of herself is searching for love and getting closer to finding it as she crosses each level. The clip also features segments of energetic neon-bathed choreography before ending with the singer finally meeting her perfect guy.
Produced by David King—who also worked on “No Need”—”The Others” explores lush, darker waves of synth-pop, adds subtle touches of R&B and aims for a more anthemic sound than Rika’s previous releases. “Production-wise, we wanted to go a bit bigger than ‘No Need.” We definitely took inspiration from Major Lazer.”
In a previous conversation with Rolling Stone India, Rika outlined her commitment to releasing stellar visuals and sticks to it with the crisp production on “The Others.” She also explains that her change in sound stems from her desire to explore more genres with her upcoming debut EP which she plans on releasing later this year followed by a tour. “I’m hoping to do some shows in India and the UK.”
With so many plans underway -and so many accomplishments already under her belt- it is hard to believe she is still only 17 years old. If there was ever an emerging artist to watch closely it is Rika.