Sigala unveils 'Easy Love' video.
The buzz around Sigala’s ‘Easy Love’ is another summer smash from Ministry of Sound, following this year’s hits with Tchami, Mike Mago & Dragonette, and DJ Fresh feat. Ella Eyre - and the video has finally been released.
The work of British producer Sigala, aka Bruce Fielder, ‘Easy Love’ is already in the Top 50 UK Radio Airplay chart, No.4 on Shazam, No.3 on their pre-release chart (after trending No.1 worldwide) and in the iTunes Top 200. It’s clocked up over 2 million online streams, and was added to Capital FM and Kiss playlists 9 and 8 weeks ahead of release, with early Radio 1 support from the likes of Pete Tong, Danny Howard, and Radio 1’s Breakfast show. ‘Easy Love’ also peaked at No.1 on the UK’s Cool Cuts tastemaker chart.
Featuring a cleared sample from the Jackson 5’s ‘ABC’, Sigala’s ‘Easy Love’ also comes with Tito Jackson’s seal of approval, given in person after he visited Sigala at his studio.
Sigala boasts an impressive early musical background, after learning to play the piano at 8 years old, he achieved grade 8 only a few years later. He spent his teens first listening to jazz, then the likes of Pendulum, Sub Focus, Fatboy Slim and The Prodigy. After he finished Westminster University, he spent a year or two in unsigned bands, before deciding he wanted to be in the studio, writing and producing for himself and others. Landfill indie’s loss is now dance music’s gain.
Now based at Tileyard Studios he’s surrounded by the artists he adored as a student (Pendulum, Sub Focus are all residents there). As well as his own forthcoming releases, Sigala is writing songs for artists including Felix Jaehn and Ella Eyre (on her upcoming single ‘Good Times’). Piano based instrumentals and jazz chords are still evident throughout, showing that his technical background lends itself generously to his present sound. Expect further singles from Sigala to follow later this year.